Articles Tagged - eMarketing

By Rania Eldekki, Posted in e-Marketing on July 21, 2010
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What is Mobile Marketing?  Just like Internet Marketing involves promoting products or services on the web, Mobile Marketing refers to any marketing that is done through mobile devices. Why is Mobile Marketing beneficial? Mobile marketing...(more)

By Rania Eldekki, Posted in e-Marketing Success on May 4, 2010
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1) SEOMaking sure that the content you post on your website, blog, and social networking sites are search engine optimized is a huge step in improving business online. In simple terms, SEO is the process of optimizing on-page content so that it is...(more)

By Jennifer Gonzalez, Posted in e-Marketing on April 21, 2010
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As we all know, marketing your business is essential for its success. So what is internet marketing exactly? It is a collection of several strategies needed for the success of your online business. Some of these strategies include:• SEO - Organic...(more)

By Kristi Skowronski, Posted in e-Marketing Success on March 26, 2010
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By Lauren Litwinka, Posted in e-Marketing on March 20, 2009
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Earlier this week, Yahoo! officially rolled out three new targeting options for its Search Marketing ad platform: demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.Chris Crum reported with webpronews.com that the search company...(more)

By Lauren Litwinka, Posted in Ticketini on February 26, 2009
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Are you ready to follow me on a magical marketing journey? After working closely with a new client, this week we launched the beta version of a very exciting site: Ticketini.com. I'm sure you all know how to purchase tickets to your favorite events...(more)

By Lauren Litwinka, Posted in e-Marketing on February 25, 2009
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On Tuesday, Mike Sachoff with webpronews.com reported that search company Yahoo! is releasing three new marketing tools to help advertisers streamline their behavioral targeted ad campaigns.(1) Like similar ad platforms, the new Search Retargeting tool...(more)

By Lauren Litwinka, Posted in e-Marketing on February 16, 2009
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Nowadays, it's pretty hard to avoid acronyms and abbreviations for popular terms... especially when you're dealing with Internet vocabulary. SERP? SEO? SMO? B2B? CPC? ROI? In a fast-paced world, we don't always have the time to spell things out. But you...(more)

By Lauren Litwinka, Posted in Social Media Optimization on February 3, 2009
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Back in December, I wrote about the recent online marketing trend that's as fun as it is functional: social media optimization. Now, in addition to a strong SEO campaign, your level of online social activity can directly influence your website's...(more)

By Lauren Litwinka, Posted in e-Commerce / Product Sales on January 30, 2009
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On Thursday, Chris Crum reported with webpronews.com that popular eCommerce auction site is looking to tap into the advertising industry. If you're savvy with eMarketing, it can be an incredibly lucrative facet of the Internet. Google has seemingly...(more)