Articles Tagged - eMarketing

By Lauren Litwinka, Posted in e-Marketing on March 20, 2009
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Earlier this week, Yahoo! officially rolled out three new targeting options for its Search Marketing ad platform: demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.Chris Crum reported with webpronews.com that the search company...(more)

By Lauren Litwinka, Posted in Ticketini on February 26, 2009
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Are you ready to follow me on a magical marketing journey? After working closely with a new client, this week we launched the beta version of a very exciting site: Ticketini.com. I'm sure you all know how to purchase tickets to your favorite events...(more)

By Lauren Litwinka, Posted in e-Marketing on February 25, 2009
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On Tuesday, Mike Sachoff with webpronews.com reported that search company Yahoo! is releasing three new marketing tools to help advertisers streamline their behavioral targeted ad campaigns.(1) Like similar ad platforms, the new Search Retargeting tool...(more)

By Lauren Litwinka, Posted in e-Marketing on February 16, 2009
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Nowadays, it's pretty hard to avoid acronyms and abbreviations for popular terms... especially when you're dealing with Internet vocabulary. SERP? SEO? SMO? B2B? CPC? ROI? In a fast-paced world, we don't always have the time to spell things out. But you...(more)

By Lauren Litwinka, Posted in Social Media Optimization on February 3, 2009
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Back in December, I wrote about the recent online marketing trend that's as fun as it is functional: social media optimization. Now, in addition to a strong SEO campaign, your level of online social activity can directly influence your website's...(more)

By Lauren Litwinka, Posted in e-Commerce / Product Sales on January 30, 2009
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On Thursday, Chris Crum reported with webpronews.com that popular eCommerce auction site is looking to tap into the advertising industry. If you're savvy with eMarketing, it can be an incredibly lucrative facet of the Internet. Google has seemingly...(more)

By Lauren Litwinka, Posted in e-Marketing on January 19, 2009
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If you live under a cyber rock and don't know already, top search company Google has taken the online advertising market by storm with its ad platform, AdWords. Website owners, eCommerce retails, and eMarketers have used the platform to create ad...(more)

By Lauren Litwinka, Posted in Blogging on January 19, 2009
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Lately, I've been writing about our company's newfound attraction to Twitter, the trendy, free microblogging service. Trendy. Free. Microblogging. Sounds like a trifecta, considering microblogging a social tool on the rise, and when trendy things are...(more)

By Lauren Litwinka, Posted in e-Marketing on January 14, 2009
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Last Thursday, Chris Crum reported with webpronews.com that top search company Google is giving some developers and advertisers a sneak peek at a new AdWords feature known as "Timeframe."Timeframe's beta emergence, confirmed by Barry Schwartz of...(more)

By Lauren Litwinka, Posted in e-Marketing on January 5, 2009
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Over the past decade, Google has clearly made its mark on the search engine industry-- and over recent years, with its dynamic, useful web tools, Google has become a leading player in online marketing and advertising.Google AdWords in particular is a...(more)