Articles Tagged - Keywords

By Rania Eldekki, Posted in SEO for Dummies on January 5, 2010
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In terms of search engine optimization, metadata refers to the information that helps search engines recognize data on web pages, which in turn, helps them get sorted and cataloged correctly. Commonly referred to as data about data, metadata is hidden...(more)

By Lauren Litwinka, Posted in Industry Events and Expos on October 5, 2009
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Here I am at SMX East! The first session I attended today was Web Analytics You Should Know - a session focused in SEM (search engine marketing). The session was moderated by Chris Sherman, Executive Editor at Search Engine Land, and featured speakers...(more)

By Lauren Litwinka, Posted in Gadgets and Technology on May 21, 2009
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On Wednesday, Google Product Managers Jonathan Effrat, David Kadouch and Matt Kulick wrote in the Official Google Blog that "Faster is better," and since new features for Google Suggest make the tool faster, it's now also... better.Google Suggest is the...(more)

By Lauren Litwinka, Posted in e-Marketing on January 5, 2009
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Over the past decade, Google has clearly made its mark on the search engine industry-- and over recent years, with its dynamic, useful web tools, Google has become a leading player in online marketing and advertising.Google AdWords in particular is a...(more)

By Lauren Litwinka, Posted in e-Marketing on November 20, 2008
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Over the years, Google has evolved into the number one player in the online advertising game. Its ad platform, Google AdWords, is one of the most successful Pay-per-Click (PPC) programs available to e-Marketers and e-Business owners alike. AdWords...(more)

By Lauren Litwinka, Posted in Ranking and Statistics on August 25, 2008
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On Thursday, Trevor Claiborne posted in Google’s official AdWords blog about some new changes that will roll out in the next few weeks for the popular online advertising service. A few years back, Google unleashed an analytic feature known as...(more)

By Lauren Litwinka, Posted in Business Blogging on August 4, 2008
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We all know how much content is out there on the web. If you actively generate content, whether it is for your e-Business or not, it’s important to make sure it is original, authentic, legitimate and credible. These are four fundamentals you...(more)

By Lauren Litwinka, Posted in Website Development on July 25, 2008
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META Tags are elements of HTML coding used by search engines to index a website in the organic search results. META tags are generally included within the & 39;header& 39; code of a website; the most important tags are the title, description and...(more)

By Lauren Litwinka, Posted in In the News on July 21, 2008
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Last Friday, Erik Larson reported with Bloomberg.com that the pending trademark lawsuit against Google was dropped by American Airlines. The complaint, which was originally filed back in August of 2007, maintained that Google had permitted companies...(more)

By Lauren Litwinka, Posted in The Future of the Internet on June 30, 2008
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Do you ever wonder how search engines pick which ads to deliver to your front door?... I mean SERP (search engine result page). We know that sponsored ads often reflect the relevant keywords you enter if they coincide with keywords hand-picked in...(more)