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Yahoo CEO Steps Down After Resume Scandal; Should He Have Been Fired?

Mon, 14 May 2012 11:51:59 EST

Picture this: You're on the board of a multi-billion dollar company. As an internet company, you're facing heavy competition from other industry giants and no matter what strategies you employ, you still seem to get left behind. You come to the conclusion that it's time for a change - starting with your company's CEO.

She seemed like the perfect person to lead the company when you hired her three years ago, but she hasn't really done much to improve the company's status. As you face heavy pressure from investors about shaking things up, a public poll suggests that your CEO is the "most-overpaid CEO" in the nation. What do you

You can read the full store at Hudson Horizons Web Development Blog Yahoo CEO Steps Down After Resume Scandal; Should He Have Been Fired?

What Would Hudson Horizons Do with $100 Billion?

Fri, 11 May 2012 16:30:55 EST

In case you haven't heard yet, Facebook is taking over the World! Ok, not really, but the world's most popular social network has recently filed to go public. Mark Zuckerberg's company is set to trade publicly on May 18, and with shares ranging from $28-35 each, investing isn't exactly for those without big bucks. With pricey shares, the valuation of Facebook is expected to be an average of $100 billion. But why invest in Facebook? That's a question the network itself is trying to make a solid case for.

While stock experts advise potential investors to tread carefully, others seem to believe that an investment in Facebook's stock Web Development Blog What Would Hudson Horizons Do with $100 Billion?

Dogs Can Be Social Too

Mon, 07 May 2012 14:43:38 EST

Who says you need to be human to use social networking?

Michael Chiang decided that this shouldn't be the case so he created a social network for dogs. That's right, a social media presence online for our four-legged furry friends.

The initial idea behind, MatchPuppy.com, was to help dog owners find their dog a suitable partner for breeding. The focus of the New York startup has since changed to staying on a friendly basis. MatchPuppy now allows dog owners seek out other dogs for play dates, because dogs get lonely too. Matches may be made by neighborhood, breed, or age.

You can read the full store at Hudson Horizons Web Development Blog Dogs Can Be Social Too

Friday’s Social Media Mayhem

Fri, 04 May 2012 09:37:53 EST

Social media and the last day of the work week are a match made in heaven. Coincidence? I think not.

It is no surprise that Friday is the most active day of the week in terms of social media interaction. The magic that ensues with the eager anticipation of the weekend, some call it freedom, others claim a time to relax, is so special it puts Disney World to shame. It's almost an oxymoron to hear that social media is extra social in cyberspace for the excitement of meeting up with friends on a personal level, face-to-face. Wait. Did I just say meet up with "FACE-TO-FACE?" Sometimes, especially with texting and Facebook chat, it's hard to believe we are able to hold conversations when we have to be spontaneous with our responses!

You can read the full store at Hudson Horizons Web Development Blog Friday’s Social Media Mayhem

3 Rules for Successful Content

Mon, 30 Apr 2012 15:06:21 EST

For many, it seems that the Internet is a black hole for content that never gets the attention it deserves. The web is so large that your content is similar to a grain of sand on the beach, so what can be done to get attention to what you are posting online? Following a few simple rules can get content to gain more traction than simply posting and hoping for the best.

Be on a Schedule

Follow a routine when publishing content online. No matter if you decide to post twice a day or once a week, be sure to stick to it. This will help your audience be able to know when new and fresh posts will happen and also cr

You can read the full store at Hudson Horizons Web Development Blog 3 Rules for Successful Content

Parents Teaching Kids Life Lessons via Social Media?

Fri, 27 Apr 2012 10:07:31 EST

Before the days of social media, there was the diary and/or friends who would listen to you complain about your parents. We've all been through the "I hate my parents" phase and although we shared those frustrations with our journals or vented about it to our friends, it's much different today. In fact, teens in today's world will most likely take to the digital world before keeping such feelings of frustration to themselves, thanks to social media.

Social media has continued to stamp its place into the everyday lives of humans. But is it being utilized too much? A recent Skype campaign insists that social media is being used in the place of human relationships. It's no secret that our society spends a lot of tim

You can read the full store at Hudson Horizons Web Development Blog Parents Teaching Kids Life Lessons via Social Media?

Emergence of Social Advertising

Tue, 24 Apr 2012 10:10:42 EST

As social media has been booming across virtually all industries around the world to get business recognition on a multitude of platforms, there have been efforts to gain recognition within the social media world itself.

Social media has become increasing important to obtain brand awareness and connect to fans online in a social atmosphere. Social networks like Facebook, Twitter, LinkedIn, and Web Development Blog Emergence of Social Advertising

Google Glasses? Thanks, But No Thanks

Thu, 19 Apr 2012 13:56:18 EST

The views expressed in this article are solely those of the author's and do not necessarily reflect the views of the entire Hudson Horizons organization.

In college, I was always the guy who sat in the back corner of each class, in anticipation of its ending. I ‘went through the motions' of pretending like I actually cared about learning when, in reality, I was thinking about girls, money and the weekend. However, there were two classes that made me want to participate. Not only were these two courses interesting and kept my attention, the style in which my professor taught them permitted me to voice my opinion any time I wanted. As a result, Erin (my professor) did something none of my other teachers did - She encouraged me to think critically.

You can read the full store at Hudson Horizons Web Development Blog Google Glasses? Thanks, But No Thanks

Pinterest Algorithm Mystery Explained: Must-See Photo

Wed, 18 Apr 2012 14:24:33 EST

Update: This article describes my assumption as to why there seems to be a lack of structure on pins and boards. Do you have a better explanation? Please share if so-

Internet users across the globe have flocked to visual social networking site, Pinterest. And savvy internet marketers have attempted strategy after strategy in an effort to understand how to effectively utilize this Pinterest traffic for brands.

After Pinterest reportedly changed their algorithm to deter spammers, marketers were left wondering: How exactly does Pinterest's sorting algorithm work? You can read the full store at Hudson Horizons Web Development Blog Pinterest Algorithm Mystery Explained: Must-See Photo

Path Seeks to Become Next Mobile Application Superstar

Tue, 17 Apr 2012 16:23:55 EST

Have you ever wanted to share something with people on social media, but are worried about certain "friends" seeing what you have posted? Facebook in particular is a platform that allows users to share things with the world, with little filtration. Path, the newest and greatest mobile social platform, is bringing a more intimate side to social sharing.

Path was started in 2010 by a former senior executive at Facebook, Dave Morin. Napster co-founder, Shawn Fanning, was also part of Path's founding. Morin talks about the intimate nature of Path as opposed to Facebook saying, "If Facebook built the cities, then we
You can read the full store at Hudson Horizons Web Development Blog Path Seeks to Become Next Mobile Application Superstar

3 Ways to Create Viral-Worthy Content

Fri, 06 Apr 2012 13:33:20 EST

We have all seen articles, pictures, or videos that have spanned the Internet and within the matter of days has millions and millions of views. Many people can't understand why some get so popular and not others even though each seems to be of similar value to the viewer.

There are a variety of reasons that one may want their content to go viral. Businesses will want their message to go viral for marketing purposes and brand recognition. On the other hand, businesses will not want damaging information about their brand to go viral, so it depends on how it affects the business. Some people just want to have fun when they come up with an incredible video that gains the interest of millions, so before anybody knows it they make more and more fantastic videos all as a fun hobby. Others are looking to make a monetary sum for what they create. A grea
You can read the full store at Hudson Horizons Web Development Blog 3 Ways to Create Viral-Worthy Content

4 April Fool’s Day Social Media Pranks

Mon, 02 Apr 2012 15:22:51 EST

Most of us either pranked or got pranked yesterday in honor of April Fool's Day. April 1st of every year is a day to expect the unexpected.

Companies all across the country enjoy pranking their customers and users and there is no better way than through the viral nature of social media. YouTube is a great platform to showcase these pranks in short, entertaining videos.

Below are 4 top-notch pranks by some of the most recognized companies in the world:

Google Bringing Super Nintendo Back

Google has been known to put in some serious time and effort every year for their April Fool's Day pra
You can read the full store at Hudson Horizons Web Development Blog 4 April Fool’s Day Social Media Pranks

Mega Millions Causes Social Media Mayhem

Fri, 30 Mar 2012 11:55:34 EST

It's been the talk of the country in the last week or so, but never more prevalent than the last three days, when another missed attempt on Tuesday created a world record lottery pot. Mega Millions estimated its jackpot at $540M with speculators saying it can surpass $600M by drawing time at 11pm EST on Friday, March 30, 2012.

The 42 state-wide lottery has failed to produce a winner (Matching all 5 numbers plus the Mega Ball number) in the past 18 drawings. Will tonight be lucky number 19? The odds are quite ridiculous, but with the image of buying yachts for your private island and hiring people to tie your shoes and give constant massages who cares that there's only a 1 in 176M chance of being a half-billionaire? The odds of some interesting events occurring to you are shockingly more likely than picking the 6 lucky numbers, for instance:

- Odds of spotting a UFO today: 1 in 3,000,000

- Odds of being injured by a toilet this year: 1 in 10,000

- Odds
You can read the full store at Hudson Horizons Web Development Blog Mega Millions Causes Social Media Mayhem

Kickstarter: 3 Ways to Optimize Social Funding

Thu, 29 Mar 2012 12:29:11 EST

Facebook and Twitter have taken the social media world by storm over the last several years. As many know, they are platforms that create spaces for people and businesses to interact with one another all over the world. They are areas for entertainment, online marketing, and conversations, just to name a few. As mentioned above, businesses find these social media platforms a great place to market their company, but what the Facebooks and the Twitters of the world don't have is a social arena for funding innovative projects, or crowdfunding.

Web Development Blog Kickstarter: 3 Ways to Optimize Social Funding

Time to Relax: National Day of Unplugging is Upon Us

Fri, 23 Mar 2012 11:48:18 EST

Tonight at sundown marks the beginning of National Day of Unplugging. From March 23rd at sundown until Saturday March 24th at sundown, people are encouraged to refrain from using any technology. In its 3rd year, this day is supposed to help people reconnect with loved ones with personal contact rather than always being entrapped in modern technology.

The pledge from the non-profit, Reboot, reads as follows: "Shut down your computer, turn off your cell phone. Stop the constant emailing, texting, tweeting and Facebooking to take time to notice the world around you. Connect with loved ones. Nurture your health. Get outside. Find silence. Avoid commerce. Give back. Eat Together."

Let's think about this. Is it really possible for people in 2012 to go 24 hours without a cell phone, Web Development Blog Time to Relax: National Day of Unplugging is Upon Us

Employers Ask for Job Seekers’ Facebook Passwords

Tue, 20 Mar 2012 12:28:12 EST

Interviews are stressful enough with all there is to worry about, but what if you had every down pact (so you thought) and the interviewer throws a curveball asking for your personal Facebook ID and password? It has been happening more often than one would think. All across the country different industries and firms are finding ways to get beyond an interviewee's blocked profile.

Outside of blatantly asking for log in information, employers are also using other tactics such as the Maryland Department of Corrections asking job seekers to log in themselves but let interviewers look around and browse the profile, most notably looking at statuses, wall posts, and photos. Attempts by other firms, or even colleges now, are asking potential employe
You can read the full store at Hudson Horizons Web Development Blog Employers Ask for Job Seekers’ Facebook Passwords

Social Media: Putting Strain on Relationships

Fri, 16 Mar 2012 14:56:20 EST

So it's 2012 and divorce rates have never been higher. There are countless excuses to blame, but is one of them social media jealousy? We are not talking the 47 second marriage by Kim Kardashian, but seriously, does social media affect how we live within our relationships?

Divorce lawyers are claiming that Facebook is becoming more and more of a topic in the discussions for the causes of splitting. It's hard to blame a person that sees the ex all over their significant other's social media arena. Jealousy would, and does, most definitely occur between the once sacred bond.

Relationships can be tested within minutes of its inception. One half of the relationship will be blasting the news to the world, but the othe
You can read the full store at Hudson Horizons Web Development Blog Social Media: Putting Strain on Relationships

Google Set to Overhaul Search

Thu, 15 Mar 2012 14:03:31 EST

Reports by Wall Street Journal and other news sources claim Google will be implementing a major overhaul to the Google Search Engine.

Google wants to make a more "semantic search" experience for its users. Google plans to build formulas that will better understand the meanings of words. For instance, it will better differentiate Tide the laundry detergent and tide the ocean current term. The Google team plans to roll this program out within the next few months.

You can read the full store at Hudson Horizons Web Development Blog Google Set to Overhaul Search

Pinterest Plans Redesign and iPad App

Wed, 14 Mar 2012 13:03:42 EST

Started in late 2009, Pinterest had rocky beginnings before just recently exploding to be a top social networking site in late 2011. This sudden increase of users has inspired Pinterest leadership to redesign the platform and even create an iPad app. Much of this growth turned out to be organic and in locations many would not expect. The Southeast and Midwest United States began the surge, where Northern California and New York City are often the hot spots for new social media.

A large majority of Pinterest users are women, but can Pinterest be used by men a
You can read the full store at Hudson Horizons Web Development Blog Pinterest Plans Redesign and iPad App

CNN Rumored to Buy Mashable

Tue, 13 Mar 2012 11:32:11 EST

CNN is reportedly in deep negotiations to purchase Mashable, the social media news website. This supposed rumor all began to swirl at the SXSW conference in Austin, Texas this week. If this deal does go through, it may happen as early as Tuesday.

Mashable was started in 2005 by a Scottish man named Pete Cashmore and is now headquartered in New York City. Mashable also has an office in San Francisco. Mashable has a loyal following within the younger generation because of its relevant and interesting content and Web Development Blog CNN Rumored to Buy Mashable

At SXSWi, Using the Homeless as Wi-Fi Hotspots, Probably Not the Brightest Idea

Tue, 13 Mar 2012 09:34:48 EST

British marketing agency, BBH Labs, is experiencing serious backlash for their attempt to use the homeless residents of Austin, Texas at South by Southwest Interactive as wireless transmitters or "Homeless Hotspots."

BBH Labs, part of Bartle Bogle Hegarty, teamed with Front Steps Shelter for this "charitable experiment" to equip 13 homeless volunteers with Mi-Fi or mobile Wi-Fi devices to offer Internet access to SXSWi attendees in exchange for donations.

Each volunteer was given shirts to wear as they stroll the conference. The shirts worked as their business cards. Acr
You can read the full store at Hudson Horizons Web Development Blog At SXSWi, Using the Homeless as Wi-Fi Hotspots, Probably Not the Brightest Idea

How to Follow March Madness via Social Media

Mon, 12 Mar 2012 15:05:02 EST

It's another College Basketball Regular Season in the books with the postseason a day away. Tuesday begins March Madness with the first 2 games getting underway. Fans come out of the woodwork when March Madness begins because the excitement and thrill is similar to none, especially on Thursday and Friday with 16 games happening each day. The Cinderella stories and inspirational title runs have a way of capturing us all.

Brackets

Brackets are perennially the main attraction within March Madness. No matter how much college basketball knowledge you think you have, your 11 year old niece has just a good of chance to have a better bracket than you do. The odds of completing a pe
You can read the full store at Hudson Horizons Web Development Blog How to Follow March Madness via Social Media

4 Ways to Help Siri Recognize your Business

Fri, 02 Mar 2012 14:39:33 EST

The still relatively new iPhone 4S's latest and greatest invention is Siri, the voice activated personal assistant. Siri can do everything from send a text message to read a text message to find directions to the nearest restaurant just by being asked in plain language. Siri can be a huge benefit to businesses if they are able to utilize the correct tactics in order for their business to show up through the mobile assistant. Here are four critical strategies that will get businesses recognized more often by Siri.

You can read the full store at Hudson Horizons Web Development Blog 4 Ways to Help Siri Recognize your Business

Google Changes Privacy Policy March 1st!

Wed, 29 Feb 2012 16:01:31 EST

Are you ever curious about what you may have searched for all these years while on Google?

Head over to google.com/history once signed in to your account. All search history is housed here from the duration of the account. See any good memories? Bad memories?

My favorite part of this whole page is the trends tab. Here it shows top queries, top sites, and top clicks. It also goes as far as to tell what times of the day, days of the week, and months a user is most active.

It seems I am
You can read the full store at Hudson Horizons Web Development Blog Google Changes Privacy Policy March 1st!

The “Forecast” Shows…Social Gatherings!

Tue, 28 Feb 2012 12:32:40 EST

Do you tend to forget to check-in when you're at a given location because you are caught up in the moment? Are you super excited for your weekend plans and all you want to do is tell your friends where and when you'll be there? Solution: Check-in now...for later.

René Pinnell, who created Hurricane Party, South by Southwest's Hottest Startup in 2011, has begun to roll out his newest application, Forecast. Tagged "social networking that's actually social," Pinnell's product is explained is this video:

On Tuesday February 28th, Forecast is rolling out its product within FacebookYou can read the full store at Hudson Horizons Web Development Blog The “Forecast” Shows…Social Gatherings!