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8 SEO Mistakes to Avoid

Wed, 01 Sep 2010 15:59:57 EST

Search engine optimization is vital for the online success of any site. SEO is a complex process that involves making your website readable to the search engines.

I've outlined the top SEO mistakes below, so that you can understand what not to do, in terms of SEO, and therefore rank higher amongst the search engines.

1) Targeting the wrong keywords
Choosing the right keywords can make or break your search engine optimization campaign. Sit down and think about keywords that describe what your company offers and phrases that people might be searching for if they needed your services. Once you have a li

You can read the full store at Hudson Horizons Web Development Blog 8 SEO Mistakes to Avoid

Technology Inspired Fashion: Your Little Black… Phone Dress?

Mon, 30 Aug 2010 14:58:46 EST

Both fashion and technology are changing quicker than we can keep up with these days and you'll be surprised to learn about the latest styles that will soon be on the streets.

What are the latest technology-inspired fashion trends?
Cell phone dresses and shirts that hug. Seriously.

Your little black... phone? Introducing the M-Dress
If you're anything like me, when you're heading out for the night you're always trying to find the tiniest purse to fit three very important items: your keys, lipstick and cell phone, of course. And even when you find the right purse, you still have to deal with carrying it around all night, which is not what you want to be worrying about while you're out having

You can read the full store at Hudson Horizons Web Development Blog Technology Inspired Fashion: Your Little Black… Phone Dress?

Gmail Calling

Fri, 27 Aug 2010 11:34:36 EST

In just 24 hours Google's new Gmail calling feature produced an amazing one million phone calls. Recent news speculates whether this new feature, which mimics in many ways calling application Skype, is only a novelty or if in fact Google has simply introduced a feature in its infant stage that will soon dominate other voice-over applications.

This past Wednesday, August 25, Google unleashed its new calling feature that will optimize calling and provide options other than a mobile phone or landline as sole communication. If someone is trying to use their mobile phone, but they're experiencing a bad connection, they could now utilize th

You can read the full store at Hudson Horizons Web Development Blog Gmail Calling

Large Corporations Giving Back to Customers with Free WiFi

Thu, 26 Aug 2010 13:23:25 EST

As a recent college graduate, I spent many nights working feverishly on papers or studying until the early morning for an upcoming exam. Starbucks, thanks to its late hours, extremely strong coffee and comfortable seating was always my home away from home during my college years. However, the one thing that always presented an inconvenience was connecting to the store's WiFi. Sure, in the past you could come into Starbucks with your laptop, but it would cost not only a Starbucks gift card, but also several minutes of frustration, including website relocations and agreement pages that sometimes never even worked. Luckily, this past June, the Seattle based coffee house decided to give back to its dedicated customers with free and unlimited WiFi. In fact, Starbucks is actually trailing behind pop

You can read the full store at Hudson Horizons Web Development Blog Large Corporations Giving Back to Customers with Free WiFi

eCommerce 101 and How SEO Practices Can Help

Wed, 25 Aug 2010 16:12:56 EST

Every day millions of people search websites like Google and Yahoo looking for a specific product or service. It's amazing how the internet can produce thousands upon thousands of results for just about anything. However, on the one hand the internet provides a plethora of information for users to choose from, but on the other hand, most users do not browse beyond the second page of hits, full-knowing that the best service can be found at the top or at least on the first SERP. Therefore, effective products and services have the potential to be overlooked. For example, what if your company offers professional website design and development services, but search engine crawling and indexing leaves you number ten on the SERP's? What can you do and how can you ensure that your outstanding services

You can read the full store at Hudson Horizons Web Development Blog eCommerce 101 and How SEO Practices Can Help

The Importance of Blogging

Tue, 24 Aug 2010 10:19:16 EST

While listening to a webinar last week (Five Mistakes You're Making with Online Acquisition), the topic of blogging was brought up as one of the mistakes and I thought it was such a simple, yet great, point. Companies who don't use blogging as a marketing tool are truly missing out on the many benefits of blogging.

Blogging is important on so many different levels, which I've outlined below:

• Search Results: Blogging allows people to find content that they might not have found otherwise.
Blogging truly does allow people to search and find your company. Take Hudson Horizons, for

You can read the full store at Hudson Horizons Web Development Blog The Importance of Blogging

Social Media Networking: Not Just Another Fad Diet

Mon, 23 Aug 2010 15:08:57 EST

I'm sure you've heard of those diets where by drinking an entire bottle of mystery juice you will attain the ideal body in "just a week," or that if you only eat protein rich foods and skip the carbohydrates you will shed all the unwanted weight. Well not only are these diets unrealistic, but they're unhealthy as well. Dieting is as simple as it is difficult; eating less calories and increasing activity will truly yield lasting results, yet weight watchers still seem to struggle with this advice. So what if I told you that social media networking could help shed the extra pounds and keep them off? It seems that with a combination of food tweeting and public humiliation, one dieter in particular is reaching a long-awaited success.

In his article "Tall Tales, Truth and My Twitter Diet" published on August 21, Brian Stelter, a New York Times reporter, bravely share

You can read the full store at Hudson Horizons Web Development Blog Social Media Networking: Not Just Another Fad Diet

Keeping Up with Google Caffeine and How the New Platform Affects SEO

Fri, 20 Aug 2010 14:07:20 EST

On June 8, 2010, Google introduced the completed version of its new and improved platform, Google Caffeine. Just as caffeine has sharpening skills for our mental alertness, Google Caffeine has illustrated an overall increase with search engine indexing speed. With sharper crawling skills and a 50% increase in fresh hits, the appropriately named new platform has taken the necessary steps towards building a foundation necessary for the growing amount of information on the internet.

Why the Sudden Jolt?

People want updates and the freshest content, and they want i

You can read the full store at Hudson Horizons Web Development Blog Keeping Up with Google Caffeine and How the New Platform Affects SEO

FB Places: Location Mapping Quickly Leads to Location Marketing

Thu, 19 Aug 2010 15:45:34 EST

As you have probably already heard, Facebook just launched its location mapping service that is designed to allow Facebook users with smartphones the ability to let others know their exact location. Besides mapping out your own location, this new Facebook Places feature will also allow you to tag the friends that you are currently with in each post.

This feature seems as if it will heavily impact current location mapping services, such as Foursquare, Yelp and Gowalla. Facebook has already taken over the world as a social networking service but this new addition shows just how much Facebook is aiming to invade our lives in every way possible, even if that means utilizing ideas that other companies have come up with.

Earlier th

You can read the full store at Hudson Horizons Web Development Blog FB Places: Location Mapping Quickly Leads to Location Marketing

Social Network Advertising will Generate $1.7 billion in 2010

Mon, 16 Aug 2010 13:14:02 EST

In a recent report from eMarketer.com, it was forecasted that social networking sites will receive 1.7 billion dollars this year from advertising alone. This gigantic number is a 20% increase from 2009, showing just how popular social networking has become. eMarketer also reported that by 2011, spending will increase to at least 2 billion dollars on social networking websites.

Facebook is dominating most of this revenue, earning 50% of all social network ad spending. MySpace and Twitter are also a part of this figure but You can read the full store at Hudson Horizons Web Development Blog Social Network Advertising will Generate $1.7 billion in 2010

The Yahoo Bing Search Alliance: What It Means for Your Business

Thu, 12 Aug 2010 12:30:47 EST

What is the search alliance?

Yahoo and Microsoft have announced an integration of two popular search engines: Yahoo and Bing. With this integration, Microsoft will now be the sole provider of both paid and organic results for both search engines.

Now this is where it gets a bit confusing.

You can still go to Yahoo and Bing to search separately but the results will be coming straight from Microsoft for both search engines. So although they will appear to be unconnected, this alliance will, in fact, produce the same search results in both Yahoo and Bing.

You can read the full store at Hudson Horizons Web Development Blog The Yahoo Bing Search Alliance: What It Means for Your Business

How Are Police Using Social Media? Ticketing People Online.

Fri, 06 Aug 2010 13:57:10 EST

Think about this for a moment: It's 9am, you're driving to work but running a little late, so you speed up in hopes of getting there quicker. Now if a cop spots you speeding, you know you're in trouble and may possibly get a ticket.

Now imagine that there are no cops or other cars around and you run a red light. If that particular traffic light has a camera attached to it, you also risk the chance of receiving a ticket in the mail. These are all things that we know and expect.

But imagine that you receive a ticket in the mail based on a photo that a neighbor, colleague or maybe even a stranger posted online- and now imagine that you're no longer imagining because the latest way police officers are ticketing people is through photos uploaded on popular social network, Facebook.com.

You can read the full store at Hudson Horizons Web Development Blog How Are Police Using Social Media? Ticketing People Online.

5 Latest SEO Mobile Applications: Description and Review

Mon, 02 Aug 2010 14:23:03 EST

Since mobile applications seem to be the latest trend among smart phone users all around the world, I have compiled a list of mobile app’s that focus on search engine optimization (SEO) for all of you website owners out there. I included the description given by the application developer as well as my own take of each application so that you can decide which applications you want to download, and which you want to stay away from!

Web Development Blog 5 Latest SEO Mobile Applications: Description and Review

Bloomberg Says Facebook to Go Public in 2012

Fri, 30 Jul 2010 16:57:12 EST

When it comes to Facebook being publicly offered in the stock market, all of us have heard a million things. We've heard the IPO would come in 2010, and then 2011, we've heard from Mark Zuckerberg's feelings on going public, and that lead us to believe it would never happen. That changed again today, when Bloomberg estimated that Facebook would be offered publicly as of 2012.

According to TechCrunch, waiting until 2012 would give Zuckerberg time to achieve goals he has in mind for the social network. These include attracting mor

You can read the full store at Hudson Horizons Web Development Blog Bloomberg Says Facebook to Go Public in 2012

Foursquare: Stop Calling Me a Liar!

Wed, 28 Jul 2010 15:54:38 EST

So I just started using the location mapping and social networking service, Foursquare, about a month ago and I think I'm slowly becoming addicted. Within my first week of using Foursquare I became the mayor of Hudson Horizons and earned a ton of badges. And although I had no idea what that meant, I was still beyond excited.

Since then, I've learned that Foursquare can be used for more than just earning points and badges; it can also be used as a marketing tool for businesses. Once a

You can read the full store at Hudson Horizons Web Development Blog Foursquare: Stop Calling Me a Liar!

Hudson Horizons Achieves Google Adwords Certified Partner Status!

Tue, 27 Jul 2010 01:31:28 EST

Everyone at Hudson Horizons Web Development Company is SO excited today because we were just notified that Hudson Horizons has achieved Google Adwords Certified Status!

For those who aren't sure what that means, Google Adwords Certification is a globally recognized certification program, run by Google. This certification signifies that Hudson Horizons has a thorough knowledge, skill and dedication to the understandings of the latest Web Development Blog Hudson Horizons Achieves Google Adwords Certified Partner Status!

Mobile Marketing 101

Wed, 21 Jul 2010 15:59:20 EST

What is Mobile Marketing?

Just like Internet Marketing involves promoting products or services on the web, Mobile Marketing refers to any marketing that is done through mobile devices.

Why is Mobile Marketing beneficial?

Mobile marketing truly allows companies to reach consumers in a way like never before. The start of the Internet allowed businesses to reach consumers in real time with just the click of a button, but mobile marketing is so much more personal because companies are able to reach consumers 24/7, no matter where they are.

Different
You can read the full store at Hudson Horizons Web Development Blog Mobile Marketing 101

Apple and FileMaker Understand the Need for Mobility in the Boardroom

Tue, 20 Jul 2010 17:31:57 EST

Today my eyes feel like they may fall out of my head, I can hardly breathe through my nose and my sinuses feel like they may explode. There was no way I could go to work without risking contaminating the entire office with whatever version of the plague I happen to be carrying. However, gone are the days of sick days meaning accomplishing nothing and slamming your co-workers with double the work. Because of Remote Access software I was able to access my entire office desktop from my home computer and complete everything I normally would in a day at the office.

Hudson Horizons isn't the only company that gets the need for new business solutions. Seems like the higher ups at both Apple and FileMaker seem to understand the need for office professionals to have access to their tools when they are outside of the office as well. You can read the full store at Hudson Horizons Web Development Blog Apple and FileMaker Understand the Need for Mobility in the Boardroom

Foursquare to Team Up With Search Engines

Mon, 19 Jul 2010 23:37:35 EST

Recently, the founder of Foursquare, the site enabling members to document where in the world they are in front of all of their social networks, has announced that they are in talks with major search engines, trying to negotiate a way to integrate search and Foursquare.

According to Mashable, Dennis Crowley, the site’s co-founder said, “Our data generates hugely interesting trends which would enrich search...We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”

Specifically, Microsoft has been incredibly interested in bringing the integrated application to it’s Bing search engine. The companies have alrea

You can read the full store at Hudson Horizons Web Development Blog Foursquare to Team Up With Search Engines

Old Spice Guy is “The One” For Social Media Marketing

Fri, 16 Jul 2010 16:20:57 EST

So here it is, your weekly installment of who's who in social media marketing. This is a big one, a campaign that trumps all campaigns. This particular example definitely is the most macho of all illustrations, and could be said to have really beefed up its social media strategy.

Ok, all corny masculinity jokes aside, Mashable has labeled Old Spice's recent social media campaign as the "archetype of a successful social media campaign".

The toiletry company recently launched a campaign featuring a man who has come to be regarded as one of the most macho men in the entire world. Men want to be like him, and Alyssa Milano wants to date him (kind of). Ex-

You can read the full store at Hudson Horizons Web Development Blog Old Spice Guy is “The One” For Social Media Marketing

What is LinkedIn? Definition and Benefits

Thu, 15 Jul 2010 13:15:58 EST

What is LinkedIn?

LinkedIn is a business networking website that boasts an impressive 70 million professional users that aim to exchange information and share ideas and opportunities with one another.

LinkedIn gives companies and industry professionals the ability to make new business contacts and keep in touch with previous co-workers, clients and business associates.

Members of LinkedIn.com can create personalized profiles that detail their education information, employment history, professional accomplishments and more.

Why should you join LinkedIn?

According to LinkedIn, th

You can read the full store at Hudson Horizons Web Development Blog What is LinkedIn? Definition and Benefits

NJ Law- NJ Bloggers Are Not Protected by Journalist’s Shield

Wed, 14 Jul 2010 16:29:40 EST

As a blogger, both personally and professionally, I was astounded when I read news reports that NJ state Superior Courts have ruled that bloggers, as they are not journalists, are not protected by New Jersey's Journalist Shield Law. This means that the sources bloggers use in writing their articles are not classified as privileged information the way they would be for a news reporter.

Shellee Hale was sued by Too Much Media, LLC for defamation, slander, false light, invasion of privacy and trade libel for a post she wrote on Oprano.com referring to a security breach in one of TMM's software products.
Hale, who blogs for multiple outlets, made a motion to seek protection from the New Jersey Journalist's Shield Law, so that she did not have to reveal confidential sources who provided her with information about TMM's product, during her deposition. The courts ruled that since she was not, by definition of the law, a journalist, she was not protected under the statute and

You can read the full store at Hudson Horizons Web Development Blog NJ Law- NJ Bloggers Are Not Protected by Journalist’s Shield

Advanced SEO Tactics: Stealing Competitors Articles & Reviews?!

Tue, 13 Jul 2010 15:34:02 EST

Earlier this week, thanks to one of Search Engine Land’s daily emails highlighting the latest search happenings, I found an article that described SEO tactics for an e-commerce website. Interested in seeing if there was anything useful listed, I clicked the link and began reading.

Not even a minute into it, I read this jaw-dropping bit of advice that left me speechless.

You can read the full store at Hudson Horizons Web Development Blog Advanced SEO Tactics: Stealing Competitors Articles & Reviews?!

Google VS. Facebook: Who Will Win? Google Aims to Conquer FB

Mon, 12 Jul 2010 15:05:41 EST

We have all come to know and love Facebook (for the most part), all of us, except search engine giant, Google, that is.

Since the creation of Facebook has grown at an astounding rate, Google has been left frantically trying to figure out how to remain at the top. The popular social networking website, Facebook, has taken over country after country, ensuring that other social networking sites like MySpace, Bebo and StudiVZ become a thing of the past.

Google began its battle against Facebook with a social networking and discus

You can read the full store at Hudson Horizons Web Development Blog Google VS. Facebook: Who Will Win? Google Aims to Conquer FB

British Government Jumps on the Facebook Bandwagon

Fri, 09 Jul 2010 14:21:27 EST

Remember yesterday when I chronicled how there are many charities using Facebook? Well looks like they aren't the only ones, even the Queen of England realizes how important the social networking platform is, ok well maybe her majesty exactly, but England's Prime Minister, David Cameron.

According to Mashable, the British government and its leader David Cameron, teamed up with Facebook and Mark Zuckerberg to launch their new program entitled, "The Spending Challenge". The program will be launched from the "Democracy UK" Facebook fanpage. This page will link users to government websites where they can submit their ideas for spending policies and also give their opinion on ideas of ot

You can read the full store at Hudson Horizons Web Development Blog British Government Jumps on the Facebook Bandwagon