Posts filed under 'e-Marketing'

By Lauren Litwinka, Posted in e-Marketing on June 22, 2009
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Nowadays, it's pretty hard to avoid acronyms and abbreviations for popular terms... especially when you're dealing with Internet vocabulary. SERP? SEO? SMO? B2B? CPC? ROI? In a fast-paced world, we don't always have the time to spell things out. But you...(more)

By Lauren Litwinka, Posted in e-Marketing on June 10, 2009
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On Wednesday, Carolyn Miller reported in the Microsoft Advertising Community blog that the company is unleashing the full version of Microsoft Advertising Intelligence.While in beta, the ad service was known as "adCenter Add-in Beta" but now that it's...(more)

By Lauren Litwinka, Posted in e-Marketing on June 5, 2009
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On Thursday, Barry Schwartz reported with SearchEngineLand.com that top search company Google is still testing a "bid simulator" tool for its popular PPC platform, AdWords.How's does Bid Simulator work? Say you want to modify your AdWords campaign, but...(more)

By Lauren Litwinka, Posted in e-Marketing on June 2, 2009
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On Monday, Austin Rachlin with the Inside AdWords crew posted in the official AdWords Blog that AdWords Editor 7.5.1 for Windows and Mac is now available for download.(Hold the phone - have I lost you yet? Visit our Internet Glossary for a Google...(more)

By Lauren Litwinka, Posted in e-Marketing on March 20, 2009
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Earlier this week, Yahoo! officially rolled out three new targeting options for its Search Marketing ad platform: demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.Chris Crum reported with webpronews.com that the search company...(more)

By Lauren Litwinka, Posted in e-Marketing on February 27, 2009
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Google AdWords is arguably the hottest online advertising platform on the web, so it was just a matter of time before the ads spread to pages other than the regular Google SERPs.On Wednesday, Google announced it has begun displaying ads generated by...(more)

By Lauren Litwinka, Posted in e-Marketing on February 25, 2009
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On Tuesday, Mike Sachoff with webpronews.com reported that search company Yahoo! is releasing three new marketing tools to help advertisers streamline their behavioral targeted ad campaigns.(1) Like similar ad platforms, the new Search Retargeting tool...(more)

By Lauren Litwinka, Posted in e-Marketing on February 18, 2009
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So, your company just published a press release... but news aggregators are slow to pick it up. Or your news stories are sitting on the back burner because they're not optimized for niche crawlers. If you're interested in tailoring your content to be...(more)

By Lauren Litwinka, Posted in e-Marketing on February 16, 2009
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Nowadays, it's pretty hard to avoid acronyms and abbreviations for popular terms... especially when you're dealing with Internet vocabulary. SERP? SEO? SMO? B2B? CPC? ROI? In a fast-paced world, we don't always have the time to spell things out. But you...(more)

By Lauren Litwinka, Posted in e-Marketing on January 30, 2009
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On Wednesday, top search company Google rolled out four new add-ons for AdSense users working with the Firefox browser.If you're unfamiliar with AdSense, it's basically an arm of Google's mighty online advertising platform. When you sign up with...(more)