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Posts filed under 'e-Marketing'

Watch your words... keywords, that is

llitwinka

6/30/2008

On Friday, Stephen Shankland reported on News.com that NameSafe had filed a copyright infringement lawsuit against competitor company LifeLock. The two companies market their anti-identity theft services online, and this particular discrepancy seems to....(more)

Plan your ads... with Google AdPlanner!

llitwinka

6/26/2008

No folks... not just another clever name... On Tuesday, PCWORLD.com reported that Google, likely in an attempt to break into the Web measurement market, announced the production of a new feature by the name of Ad Planner. The purpose of Ad....(more)

Google rolls out AdWords Editor 6.0

llitwinka

6/11/2008

Last Thursday, Google posted in its official AdWords blog that it would be releasing the latest version of its AdWords Editor. The new version, 6.0, boasts new features such as “bulk editing tools, better downloading for account statistics,....(more)

Manage your ads... with Google AdManager!

llitwinka

3/13/2008

On Thursday, PCWORLD.com reported that Google recently released a free hosted service geared towards streamlining developers’ experience with AdWords, the search engine’s popular advertising application. AdManager, which was released in....(more)

The 411 on Behavioral Targeting Development

llitwinka

12/3/2007

On Saturday, Associated Press reported on the benefits of targeting ads every e-Marketer should be familiar with. “Based on the weather reports and restaurant listings you check out online,” AP wrote, “Yahoo Inc. has a good idea....(more)

Tips to help your vlog go viral

llitwinka

11/26/2007

On Thursday, Dan Ackerman Greenberg with TechCrunch.com posted about his company’s efforts to optimize their clients’ vlog campaigns. “Not all viral videos are what they seem,” he wrote, and he offered some great advice for....(more)

The Power of Social Marketing

KristiS

11/14/2007

The introduction of the Amazon.com online customer review system more than seven years ago marked the beginning of the consumer as the purchase influencer. Now with social media and Web 2.0 tools, this trend has continued to enable more buyers to speak....(more)

Feedburner launches updates integrating AdSense

llitwinka

11/1/2007

On Wednesday, Burning Questions, official weblog of popular RSS provider Feedburner announced that Feedburner has begun to integrate its own site ads with the widely-used services of Google AdSense. Feedburner, you may recall, was purchased by....(more)

Is Google Advertising?

mmayernik

9/19/2007

One of the greatest stories of today's business world is the success of Google. The home grown company has surpassed itself into eternal history. One of the key's to Google's success, "word of mouth", which was so prevalent that....(more)

Is your company Green?

mmayernik

9/12/2007

If you believe the global warming hype or not; it really does not matter. Going green is the new marketing trend in corporate America. How can your business go green? The first requirement is that you are a product company. For example, Legion Paper, the....(more)

Pay per Post (PPP) Advertising

Daryl H Bryant

9/10/2007

Pay per Post (PPC) advertising is a method where the advertiser pays to have their company, product, website or blog reviewed by an outside blogger. The blogger reviewing the advertiser's company, product, website or blog would be paid a....(more)

Marketing Services on the Internet

mmayernik

9/7/2007

Product companies have it easy, they can write press releases, submit their products to Froogle or use e-newsletter marketing. However, a service company on the Internet has the same issues that a service company offline has? The question is,....(more)

How to increase traffic with a marketing hook

mmayernik

8/9/2007

The competition on the internet increases daily. How can you increase traffic to your website? Forget about pay per click, forget about hiring an SEO, instead develop and publish a hook about your company that the public will love. How can a marketing....(more)

Say hello to Yahoo! SmartAds

llitwinka

7/3/2007

Yesterday, Yahoo! launched their SmartAds application which, according to a SearchEngineLand.com source, will “deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing....(more)

Buying e-Business feedback: the 411 on ReviewMe.com

llitwinka

6/20/2007

Hey small e-Business owners- here's another online resource you can utilize to help generate website traffic, exposure, and hopefully, sales.ReviewMe.com offers advertisers a chance to have e-Business product/service reviews posted in a relevant,....(more)

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