Just yesterday, Hudson Horizons joined the Twitter community. We created a personal account and have been "micro-blogging" on this and that ever since... and now you can follow us on Twitter to find out more.
Already, I'll admit, these little "tweet" 140-character updates are a bit addictive. Our company is at an exciting point right now where we are constantly evolving. Twitter seems to be the perfect social channel to house all of this activity and spread the word about Hudson Horizons.
Many of our clients own and operate their own e-Commerce websites where they showcase and retail all sorts of items-from pharmaceuticals to stationary, from fresh produce to window treatments, and everything in between.
In addition to being a website development company, we're also an e-Commerce site with fully customized products including our innovative
...and as a member of both the e-Commerce and web development community, we understand how innovative tools such as Twitter can enhance a website's visibility, popularity, and productivity.
David Miller posted an interesting article on InternetNews.com about the different kinds of companies and organizations that are using Twitter, a free microblogging service, to enhance their web presence. Below is an overview of the companies he discussed and the ways they are benefiting from this sweet tweeting social tool.
The Red Cross. That's right-Twitter isn't just for on-the-go socialites. Miller quoted Claire Sale, an interactive media specialist with the distinguished Red Cross medical company, as she explained that the Red Cross began using Twitter "to get info out to the public and the media."
Sure, a lot of companies are using Twitter for the same thing. But when it comes to the urgent nature of Red Cross communications, Sale commented that Twitter has "been most successful in disaster response, like the recent wildfires in California." Miller reported that presently, the Red Cross has over 3,000 persons following its Twitter "tweet" microblog posts.
Dell Computers. Miller smartly pointed out that many retail companies, such as Dell, regard the instantaneous nature of Twitter tweets as "an effective way of communicating with consumers." Would you believe that this free social tool is responsible for the computer company's "$1 million in revenue over the past year and a half through sale alerts..."? Remarkable!
By following Dell's frequent tweets, which typically feature messages about sudden sales and clearances, customers can stay up to speed on their favorite electronics and easily click through to the Dell Home Outlet Store website to make their purchases.
Jet Blue. Soaring in the sky with Twitter tweets? You bet. Airline Company Jet Blue offers "real-time discounts" through Twitter and sometimes, as Miller reported, is capable of "even offering tickets or adding flights" if it notices a good amount of Twitter followers are in sudden need.
What's more, JetBlue is using the social tool as a sort of customer satisfaction platform when it "monitors Twitter for comments about the company, responding quickly to compliments and complaints, and following its customers."
So as you see, folks-Twitter, like so many other social tools, may have been created for strictly social circles, but it has so much to offer a plethora of groups, organizations, communities, and yes, even businesses.
Do you own an e-Commerce website? Why not consider using Twitter to keep your customers in the loop on spur-of-the-moment sales, sudden close-out prices, discount shipping promotions or member registration free-bees? In this day-in-age, everything... especially the Internet... is all about speed! So tweet your heart out, and spread your company message now!
Talk back - leave a comment
