Keeping Up with Google Caffeine and How the New Platform Affects SEO

On June 8, 2010, Google introduced the completed version of its new and improved platform, Google Caffeine. Just as caffeine has sharpening skills for our mental alertness, Google Caffeine has illustrated an overall increase with search engine indexing speed. With sharper crawling skills and a 50% increase in fresh hits, the appropriately named new platform has taken the necessary steps towards building a foundation necessary for the growing amount of information on the internet.

Why the Sudden Jolt?

People want updates and the freshest content, and they want it now! Witnessing the web's growing amount of content and the need for instant gratification to obtain that content, Google decided to devise a platform that would compete with the speed of published information and real-time updates. As websites are more complex with videos, blogs, images and more, it is essential that Google is able to provide for its users a way to access the instantly updated content. As a result, Google Caffeine has shown subtle, yet significant changes to its complex algorithms.

Comparing the Old with the New

Initially, Google started indexing every four months, then once a month, followed by every night and now the search engine, as of June 2010, indexes immediately after web content is published. The speed of the search engine's web crawlers are mind blowing. According to a Google blog post on June 8, 2010, Carrie Grimes, a Google Software Engineer explained, "Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles." Needless to say, the new version of Google will definitely enhance SERP's and also create new obstacles for SEO ranking.

What Does this mean for SEO?

Good news for organic link building, bad news for unnatural link building. Organic links have always been the most ideal way for sites to build web traffic and generate higher SEO rankings. Although paid links and other unnatural linking tactics are offered and did in fact yield results, it seems that Google Caffeine has begun the filtering process that will soon predominantly separate websites with quality content from those containing spam-filled unnatural content. The key to keeping up with Google Caffeine's new algorithm is maintaining unique and relative information that is constantly updated and fresh. It takes time to build a reputable website, but by keeping information flowing, you will be adding the necessary ingredients for success.

Quality Control

Here at Hudson Horizons, the entire staff has noticed an increase in the company's published content, courtesy of Google caffeine; however, in conjunction with Google caffeine, the staff at Hudson Horizons also knows the benefits of frequently updated, company related information. Learn how to optimize web page content that will surely get your website moving to the top.

For more information concerning website solutions, check out Hudson Horizons free web design quote to get your website Google Caffeine friendly.