Last Thursday, Chris Crum reported with webpronews.com that top search company Google is giving some developers and advertisers a sneak peek at a new AdWords feature known as "Timeframe."
Timeframe's beta emergence, confirmed by Barry Schwartz of SearchEngineLand.com, represents Google's ongoing commitment to bring new, helpful tools to users of its online advertising platform. Specifically, Timeframe serves as a budgeting tool e-Marketers can use to distinguish between monthly and daily AdWords budgets.
On the AdWords Help page, Google goes into more detail about Timeframe with typical FAQs, including "What is a monthly budget and how does it work?" and of course, the ways to distinguish between "Daily vs. Monthly Budgets."
Choosing a daily budget means you'll be more responsible for the relationship between traffic and budget flexibility. On a low traffic day, Google explains, "your ads receive fewer impressions and have some budget leftover." The search company won't personally use the leftover budget, but it will "attempt to compensate for the loss in traffic by serving impressions up to 20% over the daily budget on high traffic days." Google points out that "some high traffic days require budget flexibility beyond this amount."
Choosing a monthly budget means the budget adjustments are no longer your responsibility; instead, Google will automatically adjust them so they "meet traffic demand while still respecting your budget for the calendar month." So basically, on a low traffic day, Google will take the liberty to use your leftover budget towards "remaining business days to take traffic fluctuations into account."
Crum noted that for now, it's "unclear how many people actually have access to the Timeframe feature." Will this be a closed beta testing for very long? Like many AdWords tools, Timeframe seems like it could be very beneficial to advertisers, e-Marketers, and AdWords customers in general as they continue to streamline and optimize their online advertising campaigns. Stay tuned for more Timeframe news as it comes in...
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