Ad Planner goes public with beefed up features

On Monday, Amanda Kelly with the Inside AdWords crew, posted in the official AdWords blog that Google has made some improvements to its Ad Planner application, many of which were based off of the plentiful user-feedback gathered over the last few months.

You may recall back in June when Google released Ad Planner, a tool used to streamline the process of selecting relevant websites where marketers could host their online advertisements. Geared specifically towards media planners working for different advertising agencies, AdPlanner represented an efficient step forward in e-Marketing by generating a list of effective marketing sites from just a few pieces of simple criteria.

Monday marked the official public launch of Ad Planner, as well as some special enhancements which are sure to create an even simpler user experience.

Advertisers will now be able to define their audiences even more specifically thanks to behavioral keyword targeting and geo-targeting technology. Advertisers can even drill-down through criteria to pinpoint specific states, metros, regions or cities they want to target for their ads both nationally and worldwide.

Google is also adding three new ways to rank and display websites, and is giving advertisers the option to choose which is most important to their campaign

Which would be the most effective for your website? Google Ad Planner wants to know

• Sites likely to attract your target audience?
• Popular sites which will increase your campaign scale?
• A blend of both?
  

Enhanced filtering features will now allow advertisers to refine their search so that, according to Kelly, the will results include:

• sites that accept ads
• sites in specific categories
• sites that end with a particular domain suffix

And the updated features keep on coming. View your ad metrics in a whole new way with Ad Planner’s interactive bubble chart, and compare sites by:

• demographics
• frequency
• traffic
• number of unique visitors
  

International demographics are also expanding, and now include France, Germany, Italy, Spain, and the UK. Kelly reported that Google will be gradually adding more countries to this list, so your ads can reach every corner of the globe.

Interested in learning more? Check out the Ad Planner homepage for more information on how to join... and how to benefit.