A wonderful way to keep your prospects, clients and partners informed about recent business activity is to generate and generously distribute customized e-Newsletters.
e-Newsletters can cover a wide variety of content, such as recent partnerships, inventory additions, corporate events, promotional deals, and so much more. One advantage e-Newsletters have over press releases is they can be sent out more frequently, to always keep your business contacts in the loop about your company activity.
But the long-term benefits of e-Newsletters are hard to enjoy if you yourself are having trouble managing distribution and feedback.
There are intricate statistics you can monitor to help understand the effect of your e-Newsletters, but that can be time-consuming. And if you have your email contacts scattered around, it can be a hassle to make sure you get in touch with everyone.
Fortunately, the Hudson Horizons e-Newsletter Manager takes care of all of that.
The HH e-Newsletter Manager allows you and your company to draft, publish, and distribute online newsletters to a predetermined list of email recipients, whether they be current clients, prospective clients, partners or like-minded companies.
By submitting e-Newsletters with this product, a range of stats will be tracked, which allow you to determine the level of success your e-Newsletter campaigns. Some of the data include:
- Total Times Sent
- Total Recipients
- Total Success
- Total Failed
- Total Newsletter Views
- Total Newsletter Unique Views
- Total Views vs. % of Sent Newsletters
- Total Newsletter Link Clicks
- Total Users that Clicked a Link
The HH e-Newsletter Manager also processes email bounces and filters them into different categories:
- Hard Bounce
- Soft Bounce
- Transient Bounce
- Challenge Response
- Ignore Response
One comforting aspect of the HH e-Newsletter Marketing Manager is that it automatically includes an opt-out button in the footer of each newsletter you send out. Recipients will be able to elect out of newsletter submissions. Not only is this a requirement for being a legitimate and legal newsletter campaign, it is also a comfort to know you will never be unintentionally pestering your professional contacts.
Because the HH e-Newsletter Manager is customizable, you have complete control over the newsletter layout as well as the ability to upload a company logo, and of course, content and images.
Interested in approaching your e-Newsletter campaigns in an organized and dynamic way? Get in touch with the Hudson Horizons team to get started today.
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